Google Business Profile (GBP) is a tool that allows businesses to manage their online presence on Google Search and Maps. With a GBP, businesses can create and edit their business profile, add photos and videos, respond to reviews, and post updates. GBP is a great way for businesses to reach more customers and grow their business.

Here are some of the benefits of having a Google Business Profile:

• Increased visibility: GBP profiles appear prominently in Google Search and Maps, making it easy for customers to find your business.
• Improved credibility: Verified businesses are more likely to be considered reputable by customers.
• More customer engagement: GBP allows you to respond to reviews, post updates, and interact with customers directly.
• Better insights: GBP provides insights into how customers are interacting with your business, such as how many people are searching for you, viewing your profile, and leaving reviews.

To create a Google Business Profile, you will need to have a Google account. Once you have logged in, go to the Google Business Profile website. Then click the “Create a business profile” button. Now enter your business information, such as your name, address, phone number, and website. You can also choose to add photos, videos, and other details about your business.

Once you have created your GBP, you will need to verify it. This helps Google to ensure that your business is legitimate and that you are the authorized owner of the profile. There are a few different ways to verify your GBP, such as by receiving a postcard in the mail, verifying your phone number, or verifying your email address.

Once your GBP is verified, you can start managing it and interacting with customers. You can add updates, respond to reviews, and post photos and videos. You can also use GBP Insights to learn more about how customers are interacting with your business. It is vital to respond to and complete any questions or suggestions you get from Google.

Tips for managing your GBP:

• Keep your information up to date: Make sure that your business name, address, phone number, and website are all accurate and up to date.
• Add photos and videos: Photos and videos are a great way to showcase your business and make it more appealing to potential customers.
• Respond to reviews: Responding to reviews shows customers that you care about their feedback and that you are committed to providing a good experience. Always respond in a positive, professional manner.
• Post updates: Post updates about your business, such as new products or services, special offers, or upcoming events.
• Use GBP Insights: GBP Insights can help you to learn more about how customers are interacting with your business. Use this information to make improvements to your business and marketing strategy. Super important!

Overall, Google Business Profile is a valuable tool for businesses of all sizes. Whether you are in Alton, Godfrey, Edwardsville, Glen Carbon, any Illinois Riverbend community or in the St. Louis, MO area, your GBP is vital!  It is a free to sign up and get verified.  You can do it all yourself. Or you can get an expert, like Infobankmedia SEO, to use their experience and expertise to maximize your GBP and reach more customers.